In the Guardian newspaper this week, Journalist Rebecca Smithers comments on the Parliamentary inquiry into body image, at which representatives from Weight Watchers and Slimming World appeared alongside respected author and campaigner, Susie Orbach (http://www.guardian.co.uk/lifeandstyle/2012/jan/17/slimming-clubs-straitjackets-susie-orbach).

The article makes some really interesting points about the weight loss industry, how much profit they make and about the body-image of the UK population. According to the article, 66% of the population are now classed as overweight or obese (with a BMI of over 25) and body-image is at an all time low.

Susie Orback refers to a generation of people who are “polluted with anxiety” about their weight and who are? locked into “straitjackets for the rest of their lives” by the diet industry who perpetuate the thin is beautiful myth. This is totally reflected in many of the clients I see who, even when presenting with a completely unrelated issue, more often than not will express some concern with how they look and their weight.

The great thing about Cognitive Hypnotherapy is that as well as dealing with loosing weight, if that really is an issue, we really build up a persons self-image and self-worth and can deal with any emotional relationship to food. Unlike the diet and weight-loss clubs that are out there, through hypnosis and other techniques, we find out the unconscious reasons that you eat foods that make you put on weight. Along side this we can really build up your sense of self, so that you can grow to love the body you’re in.

Because as someone once said to me, there’s no more fun you can have than to really enjoy being you!

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